task 2

 Scenario/Client Brief:  

Carter Soft Drinks require an advertising campaign for their latest fizzy drink, named Phizzwizzard. This drink tastes of strawberry laces and the liquid is red in colour. This drink is only to be sold in cans, aiming at a retro audience of 30-somethings who mostly had cans when young as well as major audience of young people aged 13-18.  

 

The campaign needs to include a billboard advert, magazine advert and a video advert as well as ideas for the other elements of the campaign that will be shown on facebook, website and on their page. Carter Soft Drinks hope the campaign will go viral. 

 

The project has gone out to tender and companies are being invited to bid for the contract by providing a research portfolio demonstrating their understanding of different products that are produced within and across media industries, and how existing advertising campaigns embed adverts across a range of products. 

 

Before completing the tasks in the assignment: 

 

Come up with a name and logo for your advertising company (work in pairs or threes).  

 

Task 2: Discuss technology 

Convergence is a key area that Carter Soft Drinks should exploit, and it is important that you let them know what the opportunities are for utilising convergent technologies. 

 

Learning Outcome 1 (U24): Understand the products that are produced within and across media industries 

 

Pass	Merit	Distinction
P2 (U24): Explain the use of converging technologies within an identified sector	M1 (U24): Discuss how the industry has utilised developments in technologies

Evidence

Create a series of linked, detailed and stylish infographics that:    Define the term convergence and then explain the use of converging technologies within advertising at the stages of pre-production, production and post-production. (U24:P2)     Discuss how the advertising industry has utilised developments in technologies including production technologies, marketing, distribution and ways in which audiences can now access products (U24:M1)

technological convergence is when multiple independent technologies integrate into one. The most obvious example would be the smart phone.

Explain the use of converging technologies within advertising at pre production, production and post productipn. 

how technologies interact together to help produce the ads 

3 canva's

1 about pre

1 about prod 

ev 2

qr codes 

shopping on ig1 about post

preproduction to distribution in advertising

how converging technologies help create distriubute and access advertisements . 

https://www.canva.com/design/DAEVRD1mcSg/yKbL4bZmV4V4CJzkmDGrzg/view?utm_content=DAEVRD1mcSg&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink