test 2
1a but not 1b
2
3
4a and 4b
5a
not 5b
6
not 7
brief breakdown
- New unisex fashion company 'My design'
- Wants to compete with other fashion companies by setting up an app
- Avatar creation app - virtual dressing room - try on clothes - and pay for them - e -commerce
- My Design contracted Active Apps (a local company) - it has 3 members of staff
- + YOU as an intern
- Client is My Design and I work for Active Apps ?
- An app for customers to upload their photo - to avatar template for trying on clothes
- Instructions - explicit - easy to navigate - offer fun and positive experience to audience
- MUST contain e-commerce (ability to make money transaction online eg. paypal
- MUST also connect to social media - celebrities and reality TV stars - trends and endorsements; fashion items
- Target audience = 16-30 year olds , multiracial/cultural, unisex
within 3 months these things must be completed:
1a)
- Interactive
- Ecommerce
- Social media accounts link
- Fun and positive
2)
- Questionaire (quantitive data)
- Focus group - in depth data (qualititive data)
3)
- Survey monkey
- Questionaire
