prep for test 2

 

test 2 

1a but not 1b 

2 

3

4a and 4b 

 5a 

not 5b 

6 

not 7 

brief breakdown 

• New unisex fashion company 'My design'
• Wants to compete with other fashion companies by setting up an app
• Avatar creation app - virtual dressing room - try on clothes - and pay for them - e -commerce 
• My Design contracted Active Apps (a local company) - it has 3 members of staff 
• + YOU as an intern

• Client is My Design and I work for Active Apps ?
• An app for customers to upload their photo - to avatar template for trying on clothes 
• Instructions - explicit - easy to navigate - offer fun and positive experience to audience
• MUST contain e-commerce (ability to make money transaction online eg. paypal
• MUST also connect to social media - celebrities and reality TV stars - trends and endorsements; fashion items 
• Target audience = 16-30 year olds , multiracial/cultural, unisex

within 3 months these things must be completed:

1a) 

• Interactive 
• Ecommerce 
• Social media accounts link
• Fun and positive

2)

• Questionaire (quantitive data)
• Focus group - in depth data (qualititive data)

3)

• Survey monkey 
• Questionaire
•