Task 7

magazine advert
 

prep for test 2

 

test 2 

1a but not 1b 

2 

3

4a and 4b 

 5a 

not 5b 

6 

not 7 

brief breakdown 

• New unisex fashion company 'My design'
• Wants to compete with other fashion companies by setting up an app
• Avatar creation app - virtual dressing room - try on clothes - and pay for them - e -commerce 
• My Design contracted Active Apps (a local company) - it has 3 members of staff 
• + YOU as an intern

• Client is My Design and I work for Active Apps ?
• An app for customers to upload their photo - to avatar template for trying on clothes 
• Instructions - explicit - easy to navigate - offer fun and positive experience to audience
• MUST contain e-commerce (ability to make money transaction online eg. paypal
• MUST also connect to social media - celebrities and reality TV stars - trends and endorsements; fashion items 
• Target audience = 16-30 year olds , multiracial/cultural, unisex

within 3 months these things must be completed:

1a) 

• Interactive 
• Ecommerce 
• Social media accounts link
• Fun and positive

2)

• Questionaire (quantitive data)
• Focus group - in depth data (qualititive data)

3)

• Survey monkey 
• Questionaire
• 
  

prep for test 1

 unit 1 and 2 tests

dates:

unit 1 - 26th april mon period 4 

unit 2 - 30th april friday period 3 

paste 

daily mail is free - right central

the sun is paid for - right wing

metro - left central -primarily read on the tube - construction workers often read it 

circuulation and target audiences should be thought about 

digital versions are accessible 

artsdaily 

advertise on different platforms 

go digital 

lower price 

qr code

interactive games

prizes 

downloadable paper 

harrow classical music on buses 

music calms the savage beast 

the sun - larger target audience 

merdock empire 

non refundable bursaries 

political newspapers 

political pafty and class defines each newspaper 

nationwide dustribution network 

hilsborough 

daily mail 

unit1 test 

watershed time - 9:30pm 

legally adult content not allwed on tv 

free tickets for theme park - fsmily 

coupons 

daily mail readers - white middle age women.

task 6

 create a plan for cross media advrtising in response to the brief 

advertising plan

number of different components, but don't need to create all of them 

eg. social media plans, create instagram one

13 18

no. 4 - plan and do pre prod and pro of tv ads 

what makes a tv ad effectie 

30 to 45 seconds

fast paced

memorable

slogan 

logo 

billboard

print

consistent brand identity and reinforce the message 

is it affective¿ all research done earlier in the unit

familliar logo and repitition of slogan 

target audience - primary and secondary 

whats useful in other drink ads ? eg. recognisable ads

jingles and music

editing and other technical things

movement

audiovisual 

location 

props

characters - who we're representing

clothing 

what story are we telling and how are we selling

justify target audience

monster energy 'makes one seem cool' - come up with a similar idea

girl getting the drink every morning - she's unique but attractive 

everyone else is in black and white and she's in colour\

party setting 

considerations when planning include: consistency of brand message across platforms

notes on tv ads

research tv ad codes and conventions

-slogan - story - catchy jingle or song/ soundtrack - logo -all combined convay the message 

ads in general

ads for drinks as competition to our product fizz wizz

back to the future 

legal and ethical constraints have to be considered=

preproduction

tv ad scenario - then storyboard

shot of the bus 

ellie is main character

black and white depth of field 

Treatment

starts black and white with diagetic sounds only (bus etc...)

1- out of bed

2- brushing teeth 

3- eating breakfast 

4- packing bag (water bottle) and school book 

5- "bye mum"

6- train or bus shot

7 - far out shot of girl walking to school

8 -buys water from canteen  

- this boring black and white morning routine (with diagetic sound) is repeated many times and gradually shots decrease in length. 

- then the shot slows down again (once boring routine is recognised) and instead of reachoing for water the girl notices a new drink and out of curiosity tries it.

- camera zooms onto the can being opened (this is heard through diagetic sounds in the setting) 

- she takes a sip

- the girl suddenly beaks the 4th wall and cheesily turns her head in a campy retro style with her eyes wide and the music plays.

- suddenly the funky music starts and she becomes a retro neon brightly coloured eccentric looking gal.

- the routine is repeated now with extremely  funky music. There's more energy in the gal and she's more confident walking in da streets.

- shot of girl jumping up cheesily with the drink

- music 

 

no makeup for boring routine

hair in ponytail 

music should appeal to the nicher retro audience instead of a mainstream audience

Legal and ethical issues 

My production team are planning an instagram post, bus poster, poster and tv ad for 'Fizz Wizard'. The range of crossmedia advertisements is key in targetting the range of audiences (retro and young audience in particular).

The ethical issues involved in the tv ad include the timing of which the advertisement will air. The content of tv advertisements is regulated by the ASA, and certain standards are expected, to determine whether or not it will air pre watershed. The watershed time (9'oclock) is not a legal standard, but rather an ethical one that is put in place by the ASA to regulate the content exposed to the public. We need to make sure that our ad abides by the ethics that allow for a pre watershed tv ad (considering the range of ages we're targetting). Without a prewatershed advert, we will miss the majority of  under 18 potential consumers of our product. Our ad must not have sexual content, nudity, foul language or any references to drug and alcohol consumption. 

Aside from ethics in regard to the watershed time, we have to make sure that none of our advertisements contain any kind of discriminatory stereotypes, homophobia, racism, sexism and ageism. Ethically we must include a diverse range of people, and avoid misrepresentation of minorities. 

For the Television advertisement, we must make sure our soundtrack (music and sound effects) adhere to copyright laws, in order to avoid legal interventions (copyright claims) and ethical problems (stealing other peoples work without giving them financial credit). We must make sure either, we've payed for the royalties for the music and sounds in our advert, or use royalty free music. 

Our poster, instagram post and bus poster images and videos must be filmed in locations legal to film in. Some locations (for example St Pauls Cathedral) require permission or fees in order to film outside/ inside. In which case we have to make sure (legally and ethically) that we've payed appropriate fees and received appropriate permission to film and take photos in specific locations. 

For the instagram post, tv ad, bus poster and poster, it's essential that our video footage and photos are primary (taken by our production team) instead of stolen from someone else. Legally, this will result in copyright claims unless the videos and photos published are royalty free or stock photos. Ethically, not adhering to copyright laws is disrespectful to artists who've spent their own time, money and talent taking their photos and videos. 

Making sure we conform to the sugar tax laws in the uk is a legal and ethical issue, in order to prevent breaking the law, and for the wellbeing and health of the country and our consumers. If our product goes over 8g of sugar, we legally will be taxed extra, and have to charge more in order to gain the same profit. To get around this issue, we will make sure 'Fizz Wizard' is under that 8g of sugar, and well under the recommended daily amount of sugar for children and adults. In order to keep our strawberry lace drink sweet and tasty, to compensate for the lack of sugar, our product will contain some alternative natural sugars.

- how you represent the product - misrepresentation ad trade discription - unproven claims 

sugar tax - price chages based on sugar content 

trade discription 

copyright photos - primary not secondary photos public domain? permission to film n front of eg the bank

instagram post 

bus poster 

tv ad 

Poster 

intro 

asa ofcom 9 oclock code of practice - ethical 

briefly outline advertsing products were creating that goes across platforms 

explain that for each media sector, there are different legal and ethical issues eg. ads on tv 7oclock vs ocial media vs billboard

explain them and how they'll affect the product abd how ill get around them 

tv ad with soundtrack/ jingle 

- copyright when using music soundtracks

- how you represent the product - misrepresentation ad trade discription - unproven claims 

sugar tax - price changes based on sugar content 

ethical issues eg indicating homophonic , ageism, intolernces , celebrating diversity  (negative stereotype languager , intolerance, violence, hate, stereotypical and negative representations 

tv ad - ofcm industry regularor for tv 

code of practice 

ipso magazines

asa - advertising standards authority 

billboards/ print/ posters 

how they impact as well 

anaylsing codes and conventions of ads, and competitors 

no. 3 - report - distinction level

• general introduction stating why in media prod and crossmedia campaign its important to be aware of legal and ethical issues 
• intellectual property rights and copyright 

sugar tax - 

2010 equality act - sexism - homophobia - misrepresent disabilities etc.. 

misrepresentation act 

time out magazine (online as well)

refer to 30's retro and 13-18yo audience 

series of instagram stories 

consistent brand identity 

colour palette

logo

fonts 

slogan 

task 5 vacancies found ND SCREENSHOTS 

Task 5

 Task 5: Job Roles 

Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry 

Pass	Merit	Distinction
P4 (U24): Explain the behaviours and attributes required for a specific job role	M2 (U24): Explain how personal behaviours and attributes affect career development opportunities within the media industry	D2 (U24): Explain the importance of etiquette when working on a media production

Evidence

Choose one specific job role to explain in more depth and complete a piece to camera with graphics that explains:    Create a piece to camera that explains the behaviours and attributes required – character attributes both professional and personal that an ideal candidate would have in order to carry out duties and wider responsibilities of the role. (U24:P4)    How personal behaviours and attributes affect career development opportunities within the media industry – explore current opportunities that exist (include some screenshots of current job roles), and impact on being successful in this role. (U24:M2)    The importance of etiquette when working on a media production – demonstrate understanding of position within the hierarchy of both the advertising production process, and the need for enabling others to complete the production successfully.   (U24: D2)

more depth with one 

character attri - proffesional conduct, language etc...  regarding 1  - personal qualities 

are you hard working and punctual, creaice and collaborative , highly analytical , do you want to develop new skils in this fst changing industries , are you willing to have profess development ad skills, 

prioritising workload, forard planning undertsanding who you report o timeline of project and where you fit in etc..

looking at the impact of th ebehaviours and attri and how that'l creae success in the job and wha - career developmet and progression 

being punctual colllaborating - d understanding whos the line manager and who sets you goals etc..

Market Researcher jobs in advertising 

What is a Market Researcher’s job, and what are their responsibilities?

• A market researcher’s job is to research and analyse data in relation to a specific market. This is a crucial job in an advertising agency, as this information is then used as evidence presented to clients.

• Market research in an advertising agency is presented to clients (brands seeking professional advertising), to provide information and evidence relevant for decision making. These decisions include advertising and marketing strategies, especially relevant to the target audiences, and of course taking into account competitors in the same market. 

• While market research can never guarantee success, or linear answers for choosing advertising strategies, it can help brands reduce uncertainty surrounding decisions being made. 

• Therefore, the types of market research analysed and presented is essential for advertising agencies to acquire clients to work with. This is a big responsibility. 

What skills and qualifications are required in order to become a market researcher?

• Strong mathematical,technological, analytical and economic skills are required for this job, including the ability to create and understand graphs, tables, percentages and statistics. 

• Problem solving and  interpretative skills  are also essential. When analysing data, it’s required for a market researcher to be able to question the meaning behind the data, and formulate an interpretation accessible and relevant in creating a plan for an advertising campaign. 

• `A sociological and psychological understanding, with an interest in behavioural science is also helpful. Market researchers have to understand why the data generates certain results, and how human behaviour is associated.

• There are no required qualifications like you’d see in jobs like being a doctor, however of course some may be helpful. 

• Qualifications in maths, chemistry, physics, computer science, economics or engineering could be attractive qualifications, proving skills in mathematical, economic an data related areas.

• Qualifications in Psychology, anthropology, sociology and philosophy can also be an advantage, confirming an understanding in human behaviour.

• Of course business, marketing and media qualifications are an advantage too. 

Professional and personal behaviours and attributes required to be a market researcher.

Sensible, professional conduct and good manners are essential in the workplace for this job, in the office and during meetings with clients. These behaviours include, avoiding the use of foul language, having spacial awareness (not being too loud or invading colleagues personal space), and a general maturity. Maturity in this context could translate as, making sure you listen to other ideas in a meeting, avoiding conflict/ arguments, keeping private lives private, and focussing on work.

Punctuality and organisation is vital in working in an advertising agency as a market researcher. Turning up to meetings and work on time is essential in keeping your job, to avoid wasting people's time, and to keep the professional image of the agency clean to clients, who may be put off b such disorganisation.

Organisation in general is an important attributes of a market research job in an advertising agency. A market researcher must keep on top of files, folders, timetables and meetings, and be able to know where the essential files are. Being able to print out and have relevant files and documents open and printed out on time is a must for this job, especially to avoid clients waiting for too long and becoming inpatient.

character attri - proffesional conduct, language etc...  regarding 1  - personal qualities 

are you hard working and punctual, creaice and collaborative , highly analytical , do you want to develop new skils in this fst changing industries , are you willing to have profess development ad skills, 

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