Task 5

 Task 5: Job Roles 

Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry 

Pass	Merit	Distinction
P4 (U24): Explain the behaviours and attributes required for a specific job role	M2 (U24): Explain how personal behaviours and attributes affect career development opportunities within the media industry	D2 (U24): Explain the importance of etiquette when working on a media production

Evidence

Choose one specific job role to explain in more depth and complete a piece to camera with graphics that explains:    Create a piece to camera that explains the behaviours and attributes required – character attributes both professional and personal that an ideal candidate would have in order to carry out duties and wider responsibilities of the role. (U24:P4)    How personal behaviours and attributes affect career development opportunities within the media industry – explore current opportunities that exist (include some screenshots of current job roles), and impact on being successful in this role. (U24:M2)    The importance of etiquette when working on a media production – demonstrate understanding of position within the hierarchy of both the advertising production process, and the need for enabling others to complete the production successfully.   (U24: D2)

more depth with one 

character attri - proffesional conduct, language etc...  regarding 1  - personal qualities 

are you hard working and punctual, creaice and collaborative , highly analytical , do you want to develop new skils in this fst changing industries , are you willing to have profess development ad skills, 

prioritising workload, forard planning undertsanding who you report o timeline of project and where you fit in etc..

looking at the impact of th ebehaviours and attri and how that'l creae success in the job and wha - career developmet and progression 

being punctual colllaborating - d understanding whos the line manager and who sets you goals etc..

Market Researcher jobs in advertising 

What is a Market Researcher’s job, and what are their responsibilities?

• A market researcher’s job is to research and analyse data in relation to a specific market. This is a crucial job in an advertising agency, as this information is then used as evidence presented to clients.

• Market research in an advertising agency is presented to clients (brands seeking professional advertising), to provide information and evidence relevant for decision making. These decisions include advertising and marketing strategies, especially relevant to the target audiences, and of course taking into account competitors in the same market. 

• While market research can never guarantee success, or linear answers for choosing advertising strategies, it can help brands reduce uncertainty surrounding decisions being made. 

• Therefore, the types of market research analysed and presented is essential for advertising agencies to acquire clients to work with. This is a big responsibility. 

What skills and qualifications are required in order to become a market researcher?

• Strong mathematical,technological, analytical and economic skills are required for this job, including the ability to create and understand graphs, tables, percentages and statistics. 

• Problem solving and  interpretative skills  are also essential. When analysing data, it’s required for a market researcher to be able to question the meaning behind the data, and formulate an interpretation accessible and relevant in creating a plan for an advertising campaign. 

• `A sociological and psychological understanding, with an interest in behavioural science is also helpful. Market researchers have to understand why the data generates certain results, and how human behaviour is associated.

• There are no required qualifications like you’d see in jobs like being a doctor, however of course some may be helpful. 

• Qualifications in maths, chemistry, physics, computer science, economics or engineering could be attractive qualifications, proving skills in mathematical, economic an data related areas.

• Qualifications in Psychology, anthropology, sociology and philosophy can also be an advantage, confirming an understanding in human behaviour.

• Of course business, marketing and media qualifications are an advantage too. 

Professional and personal behaviours and attributes required to be a market researcher.

Sensible, professional conduct and good manners are essential in the workplace for this job, in the office and during meetings with clients. These behaviours include, avoiding the use of foul language, having spacial awareness (not being too loud or invading colleagues personal space), and a general maturity. Maturity in this context could translate as, making sure you listen to other ideas in a meeting, avoiding conflict/ arguments, keeping private lives private, and focussing on work.

Punctuality and organisation is vital in working in an advertising agency as a market researcher. Turning up to meetings and work on time is essential in keeping your job, to avoid wasting people's time, and to keep the professional image of the agency clean to clients, who may be put off b such disorganisation.

Organisation in general is an important attributes of a market research job in an advertising agency. A market researcher must keep on top of files, folders, timetables and meetings, and be able to know where the essential files are. Being able to print out and have relevant files and documents open and printed out on time is a must for this job, especially to avoid clients waiting for too long and becoming inpatient.

character attri - proffesional conduct, language etc...  regarding 1  - personal qualities 

are you hard working and punctual, creaice and collaborative , highly analytical , do you want to develop new skils in this fst changing industries , are you willing to have profess development ad skills, 

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