Task 4

Task 4: Personnel and job roles 

Convince Carter Soft Drinks that your advertising agency has an excellent understanding of the personnel and roles required to undertake their project. 

 

Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry 

Pass	Merit	Distinction
P3 (U24): Describe what skills are required for differing media industry job roles

Evidence

Create a bullet point list of the current job roes available within the advertising industry    Then create an animation on Animaker that:  explains different job roles within advertising  describes what skills are required (U24: P3)

 Powtoon or animaker for both animations

-Social media manager (in relation to advertising industry)

- Market researcher (in relation to advertising industry)

• key aspects of each job role
• What their job is 
• Their responsibilities
• Qualifications/ experience needed to have this job

all within the context of working in advertising

Market Researcher jobs in advertising 

What is a Market Researcher’s job, and what are their responsibilities?

• A market researcher’s job is to research and analyse data in relation to a specific market. This is a crucial job in an advertising agency, as this information is then used as evidence presented to clients.

• Market research in an advertising agency is presented to clients (brands seeking professional advertising), to provide information and evidence relevant for decision making. These decisions include advertising and marketing strategies, especially relevant to the target audiences, and of course taking into account competitors in the same market. 

• While market research can never guarantee success, or linear answers for choosing advertising strategies, it can help brands reduce uncertainty surrounding decisions being made. 

• Therefore, the types of market research analysed and presented is essential for advertising agencies to acquire clients to work with. This is a big responsibility. 

What skills and qualifications are required in order to become a market researcher?

• Strong mathematical,technological, analytical and economic skills are required for this job, including the ability to create and understand graphs, tables, percentages and statistics. 

• Problem solving and  interpretative skills  are also essential. When analysing data, it’s required for a market researcher to be able to question the meaning behind the data, and formulate an interpretation accessible and relevant in creating a plan for an advertising campaign. 

• `A sociological and psychological understanding, with an interest in behavioural science is also helpful. Market researchers have to understand why the data generates certain results, and how human behaviour is associated.

• There are no required qualifications like you’d see in jobs like being a doctor, however of course some may be helpful. 

• Qualifications in maths, chemistry, physics, computer science, economics or engineering could be attractive qualifications, proving skills in mathematical, economic an data related areas.

• Qualifications in Psychology, anthropology, sociology and philosophy can also be an advantage, confirming an understanding in human behaviour.

• Of course business, marketing and media qualifications are an advantage too. 

Social Media Manager jobs in advertising

What is a Market Researcher’s job, and what are their responsibilities?

• A social media manager’s job is to manage the online presence of a company. This job includes: developing a strategy for its online presence, the responsibility to produce relevant content, analysis of the data and customer response, facilitating customer services and management of online projects and campaigns. 

• In an advertising agency, the social media manager’s responsibility is to market the agency through social media to the relevant consumers in an attractive sentiment, in order to increase brand awareness. 

• Social media footprint, forum presence, social networks, images, videos, podcasts and relationships with other companies is all the responsibility of the social media manager.

What skills and qualifications are required in order to become a market researcher?

 

• Social media managers must be strategic and creative. This mixture is essential to be a successful social media manager.

• In order to appear more attractive than other competitors in the market, innovation and difference are essential characteristics,  illustrated through the company's online content. 

• Strategic skills also have to play into a social media manager’s decision making. Creativity is no good on its own, and neither is a strategic mind. The combination allows for a skilled worker to produce captivating, well targeted content that is suited to the brand image. 

• Mathematical, data driven and problem solving skills are also highly important. A social media manager needs to have the skills to analyse and understand data and customer response. Learning and applying knowledge learnt from data is crucial, in order to strategically create future content.

 

• There are no set qualifications required to be a social media manager, however some agencies require a degree. Qualifications in certain areas  may also be helpful, and more attractive when being hired, especially when they prove skills in the appropriate areas